Americas convention

2025

Developed complete visual identity and brand experience for a 3,000+ attendee convention, collaborating with event managers and production teams. Designed all expo graphics including panels, product zones, registration areas, and swag booth displays. Created branded merchandise, presentation templates, and provided creative direction to production company for animation and motion graphics. Contributed to overall attendee experience strategy and maintained brand consistency across all touchpoints.

Creative direction + design

Director of experiential marketing: Biani Gonzalez
Event producer: Dallin Hughes
Production company: Cornerstone
Photographer: Denisse Springer

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