WORK
1. Unicity Lifestyle photoshoot
Developed concept and style. Created shot lists. Worked with stylist, photographer, and media team.
Creative direction
Photographers: Sidney Kang & Scott Womack
Wardrobe: Doris Marquez
Hair and Makeup: Karin King
DP: Zach Dastrup
Producer: Tyler Farr
PA: Bryan Bernardi
Models:
McKenzie Steele Foster
Chris Conran
Malaysia Fua
Dele Opeifa
2. Awardco branding
Awardco is a digital recognition platform built to celebrate people in the most fundamental way—by making them feel seen and valued. The brand embraces the simplicity of recognition, drawing on primary colors and basic shapes to evoke a sense of warmth, sincerity, and nostalgia—reminding us that appreciation is one of the purest human emotions.
The brand is fun and flexible, providing the creative freedom to design whimsical eBooks and engaging collateral that feel both playful and dynamic.
Creative direction + design
3. Product photography
Developed concept and style. Created shot lists. Worked with stylist, photographer, and media team.
Creative direction
Photographer: Sidney Kang
Stylist: Chelsey Jimenez
DP: Zach Dastrup
Producer: Tyler Farr
Designer: Justin Scheel
4. Starmade
Starmade brands is a new kind of company that connects people to the items they purchase. Because of their admiration and appreciation of innovators and creators, they work with artists from diverse backgrounds to ensure they are both recognized and fairly compensated for their work.
Their unique profit sharing plan helps designers, artisans, and entrepreneurs earn on their terms and exemplifies their commitment to family, home, and humanity.
Creative Direction + design
5. StrongHold packaging
StrongHold is a specialized nutritional supplement designed specifically for women. Traditionally, creatine and performance supplements have been marketed predominantly toward male consumers through masculine-focused visual branding and messaging. StrongHold addresses this market gap by providing comprehensive education about the benefits of creatine and complementary ingredients tailored specifically to women's needs.
Our strategic approach moves beyond conventional athletic marketing by recognizing that our target audience extends far beyond competitive athletes. StrongHold serves both active fitness enthusiasts and everyday women seeking enhanced energy levels and increased strength to support their daily activities and wellness goals. Through inclusive messaging and relatable imagery, we aim to demystify performance nutrition and make these beneficial supplements accessible to a broader female demographic.
Creative Direction + strategy + design
6. Argento Rock
This brand identity strategically positions a premium stone fabrication company by leveraging the founder's Argentine heritage as a key differentiator in the luxury market. The sophisticated color palette and visual system communicate both cultural authenticity and technical mastery—essential for commanding premium pricing in high-end residential and commercial projects. The result establishes clear market differentiation while building trust with discerning clients who value craftsmanship and legacy.
Creative Direction + Brand Strategy
7. Personal photos
I travel, I have three dogs, I foster even more dogs, and I have a hot wife - so it’s impossible not to take a million photos.
Here are some of my favorite ones.
See full gallery
8. Little Caesars’ commercial
Collaboration with Savvy production for animated Little Caesars commercial advertising.
This commercial was created for the small LC market for just 300 franchises and later adopted by LC corporate to run nationally.
Creative Direction + storyboard + design
9. Event Photography
Okay, this isn’t a rock band event, but it is a massive Global Convention in Thailand for an MLM with over 15k attendees.
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