VICTORIA
RODRIGUEZ




I'm a designer and creative director from Buenos Aires living in Utah. I have exactly 16 years of experience being a paid designer and 9+ in leadership positions. I specialize in brand and editorial design with an emphasis on illustration and a passion for photography.

I've worked in-house my entire career but collaborated with local and overseas agencies and freelancers along the way.

I'm drawn to work that aligns with caring deeply about mental health and the small things that truly matter for happiness - unos buenos mates iykyk. I thrive on a hands-on approach that lets me connect closely with my team. My methodology centers on building strong relationships -I believe they're the foundation of how teams collaborate and succeed.


 






I once designed a tattoo - receipt
Unicity Lifestyle

Developed concept and style. Created shot lists. Worked with stylist, photographer, and media team.

Art direction

Photographers: Sidney Kang &  Scott Womack
Wardrobe: Doris Marquez
Hair and Makeup: Karin King
DP: Zach Dastrup
Producer: Tyler Farr
PA: Bryan Bernardi

Models: 
McKenzie Steele Foster
Chris Conran
Malaysia Fua
Dele Opeifa 


See full gallery 2022-2024


Awardco Branding

Awardco is a digital recognition platform built to celebrate people in the most fundamental way—by making them feel seen and valued. The brand embraces the simplicity of recognition, drawing on primary colors and basic shapes to evoke a sense of warmth, sincerity, and nostalgia—reminding us that appreciation is one of the purest human emotions.

The brand is fun and flexible, providing the creative freedom to design whimsical eBooks and engaging collateral that feel both playful and dynamic.

Art direction + design

Sr. Designer: Erin Snider
ML. Designer: Aubrey Calapp



2020-2022

Product photography

Developed concept and style. Created shot lists. Worked with stylist, photographer, and media team.

Art direction

Photographer: Sidney Kang
Stylist: Chelsey Jimenez
DP: Zach Dastrup
Producer: Tyler Farr
Designer: Justin Scheel

See full gallery 2022-2024


starmade

Starmade brands is a new kind of company that connects people to the items they purchase. Because of their admiration and appreciation of innovators and creators, they work with artists from diverse backgrounds to ensure they are both recognized and fairly compensated for their work. 

Their unique profit sharing plan helps designers, artisans, and entrepreneurs earn on their terms and exemplifies their commitment to family, home, and humanity. 

Art Direction + design 2022


Argento Rock

This branding project was designed to reflect both the craftsmanship and heritage behind a premier countertop and marble design business. Drawing inspiration from the owner’s argentine roots, the brand weaves in subtle cultural elements that speak to tradition, artistry, and excellence. A rich, deep color palette reinforces a sense of sophistication and timeless elegance—mirroring the strength and refinement of the materials themselves. The result is a brand that balances heritage with modern craftsmanship, creating a distinct and trustworthy presence in the industry.

Art direction + design2020


Personal photos

I travel, I have three dogs, I foster even more dogs, and I have a hot wife - so it’s impossible not to take a million photos.

Here are some of my favorite ones.



See full gallery 2022-2025


Video direction

Collaboration with Savvy production for animated Little Caesars commercial advertising 

Art Direction + storyboard + design


       
Centauri 2018 winner        Silver 2018 winner

2018


Campaigns

Short term digital campaigns (4-12 week) for Little Caesars, Wingstop, and Dunkin Donuts.


Art Direction + animation 2018


Capital Assets Utah Valley Branding

Rebrand for Capital Assets Utah Valley. The client wanted to keep the essence of the old logo but adapting it to more modern times. With more geometrical sharper shapes and all inclusive rendition of the family.

Art Direction + design 2019


Event photography

Okay, this isn’t a rock band event, but it is a massive Global Convention in Thailand for an MLM with over 15k attendees.

Photography


See full gallery 2024